Don’t get me wrong, I’m a big fan of Twitter. It can be fun, informative, timely and even occasionally inspiring. I like the way it punctuates the day with little morsels of interest — quips, links and banter — although admittedly I’m sometimes a little too easily distracted by it.

Frazier Crane… undisputed king of the wisenheimers
But there’s one thing that really, really annoys me. And that’s people who use it as yet another platform for self-congratulation. Wisenheimer is an Americanism, but I was struggling to find a noun which so perfectly summed up this kind of pompous, self-regarding type. Someone who constantly has to reaffirm their greatness and superiority, who assumes the world is interested enough to want five-minute bulletins on their majestic progress. It’s the digital equivalent of the dreaded Christmas round robin letter. At least it’s short, I hear you say. Short but incessant, death by a thousand pats on the back.

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