Jim’s 70th ‘Private View’ column features in the latest issue of Design Week. That’s getting on for six years’ worth of commentary and opinion on the ways, wiles and wherefores of the design industry – delivered with a little spice and individuality.Previous efforts have included treatises on colour, naming, modernism, plagiarism, heroes, briefs, late payments, deadlines and toilets. They’ve tackled big questions and niggly little ones, they’ve praised and they’ve censured, but most of all we hope they’ve entertained. One effusive letter writer wanted to “embrace [Jim] as a brother”, another huffed about his “archaic way of thinking”… we’re just pleased to have got a reaction. Jim’s latest column is on puns, a subject particularly dear to his heart.