Gap City

This word-led poster for GAP, commissioned by ycn, now hangs proudly on our studio wall. It was a covetable customer giveaway, marking a hugely ambitious 3D paper installation by ycn in GAP’s Milan superstore for Milan Furniture Week in 2011. totalcontent was briefed to write no more than 50 words to express the familiar sights, sounds and rhythms of city life. These were then beautifully hand-lettered and illustrated by Jamie Brown, and sit on the other side of a poster explaining how ycn’s paper sculpture project came about.