The arts-focused university comprises six colleges — Camberwell College of Art, Central St Martins, Chelsea College of Art, London College of Communication, London College of Fashion and Wimbledon College of Arts. Students at all these colleges are marked on five different qualities (or ‘assessment criteria’).
As a starting point, we were given reams of background material to wade through. It was dense, very academic and, to be honest, about as dry as Saharan sand. Our role was to distil this all down into five short, punchy segments, make it feel exciting and relevant, and give it a natural narrative flow.
The script was storyboarded by Spy and then niftily brought to life by the talented animator Bill Porter. And the voiceover, suitably enough, was provided by one of the students.