We have mixed emotions when a new naming brief comes in. It’s going to be exciting, but it’s not going to be easy. Fortunately, when Melbourne agency For Studio asked us to put our naming hats on, we passed the exam. Naming is fraught. More so than ever.
In case you hadn't noticed, it’s Tesco’s centenary year. To mark this auspicious anniversary, we were asked to come up with a celebratory line for the supermarket’s 10p recycled bags, and commissioned to write a seven-minute film script charting its remarkable, 100-year evolution.
Cubic is a Nottingham-based branding and communications agency, who we’ve worked with over many years. Being outside of London, they can’t just rely on cool, stripped-back self-promotional pieces to attract new clients, so they take a more hard-working approach, using a combination of craft and charm.
Rick Banks is not only an excellent graphic designer, he’s rapidly becoming one of the UK’s hottest typographic talents. His fonts, including Ginger, Bella and Bolton, have become firm favourites with the design community, and been used widely for branding projects and campaigns the world over.